The MagyarBrands scheme only assesses those Hungarian brands which were created in Hungary or Hungarians were involved in establishing them.
The Scheme’s selection process is extremely complex: a brand may obtain this award based on examination of financial data from several angles, as well as the uniform value judgement of consumers and experts. The prize is awarded based on quantifiable criteria, the process being completed by the decision of a committee made up of independent experts. The list of prize winners is finalised based on points awarded in three basic categories.
Based on the decision by the Professional Committee, MASTERPLAST is an outstanding brand, as one of the TOP brands in Hungarian business.
“In 2018, the strength of company reputation was given a role which was greater than all previous ones, being created by expert and consumer opinion. A series of international surveys indicates that the greatest risk to a company’s operation is damage to reputation and the brand. This is much greater than an economic downturn or strengthening competition. Winning the MagyarBrands prize is therefore of outstanding worth, and is of both moral and business value for every brand.” – added János Serényi, president of the MagyarBrands scheme.
Masterplast Nyrt.
Founded in 1997, the Masterplast group is one of the leading building material producer and distributor companies in the Central Eastern European region. The company group owns subsidiaries in 10 countries, and sells products in a further 30 countries. The company is registered in the premium category on the Budapest Stock Exchange, and had revenue of 145,2 million euros in 2023.