Within the international framework of Superbrands, known for the public as a trademark that represents high quality, the most outstanding consumer and business brands are remunerated. The winners are ultimately decided by a non-branded professional committee with experts and luminaries from the world of branding, advertising, marketing and business every year.
The acknowledgement sets an example to the national brands striving for development on the successful branding.
Attaining Superbrands status is a positive feedback about the brand, which highlights the bests on a professional basis. The committee decides on the award is composed of experts with high reputation in their fields, certifying a successful and genuine operation of the brand with their decision. Only the chosen brands are invited to the acknowledgement, applying to it is not possible.
The Council with 20 independent experts found MASTERPLAST worthy of the honorable ‘Business Superbrands 2021’ title for the 10th time.
The Business Superbrands program celebrates its fourteenth birthday this year, which remunerates the most outstanding brands in the business sector (B2B), so those Hungarian companies and brands that are not primarily connected to consumers, but rather to companies and organizations.
Based on the Bisnode database and taking into account the recommendations of major Hungarian professional organizations and associations, after financial and professional screening, a list of about 4,000 brands is submitted to the Council. This list includes the most profitable Hungarian enterprises just as much as smaller companies, which are considered to represent excellent quality in their businesses with outstanding communication and branding practices in Hungary – pursuant to the recommendations of industrial chambers, associations and professional organizations of each sector.
Since its foundation in 1997, Masterplast has been striving for excellence with its products and services, as well as with its partnerships and social connections. MASTERPLAST brand embodies all those values that gained a high level of recognition due to the aspiration of the founders and the persistent, 20-year-long effort of the colleagues. It fills us with pride that the independent jury, as a recognition to our excellence, found us worthy of the Superbrands status for the 10th time.
Find out more about Superbrands: www.superbrands.com
The Business Superbrands Certificate issued for Masterplast can be found by clicking here.
Masterplast Nyrt.
Founded in 1997, the Masterplast group is one of the leading building material producer and distributor companies in the Central Eastern European region. The company group owns subsidiaries in 10 countries, and sells products in a further 30 countries. The company is registered in the premium category on the Budapest Stock Exchange, and had revenue of 145,2 million euros in 2023.