Superbrands is well-known to the public as its a trademark representing top quality. The international award program only recognizes the best consumer and business brands. After a multi-staged filtering process, a non-branded, independent committee of at least 10 professionals – marketing and head of businesses- decides who gets the award each year.
The recognition sets an angle for developing ambitious brands and an example for Hungarian brands about successful brand building.
This award is positive feedback for brands and highlights the best of them professionally. The committee deciding on the winners are recognized experts in their field, and with their choice, they certify our brand’s achieved successes and credibility. Brands are nominated based on professional aspects solely. Application is not possible.
This year, the committee of 20 independent experts met for the 15th time and awarded Masterplast the Business Superbrand title for the 11th time.
This year Business Superbrands Programme is 15 years old. The program rewards the most outstanding brands in the business sector (B2B), including Hungarian companies, which are not primarily connected with consumers but with other businesses and organizations.
Based on the Bisnode database and the recommendations of major Hungarian professional bodies and associations, a list of around 4,000 brands is submitted to the committee after a financial and professional screening. The list includes the most profitable Hungarian enterprises and smaller companies – recommended by industrial chambers, associations, and professional organizations of each sector – who represent excellent quality in their field with outstanding communication and branding practices.
Since its establishment in 1997, Masterplast has strived for excellence with its products, services, business partnerships, and social connections. The Masterplast brand represents the value that achieved a high level of recognition due to the founders’ efforts and employees’ hard work over the past 25 years. We are proud that the independent professional committee has awarded Masterplast the Business Superbrands title, which is the recognition of excellent brands, for the 11th time.
More about Superbrands: www.superbrands.hu
You can find Masterplast’s Business Superbrands certificate on this link.
Masterplast Nyrt.
Founded in 1997, the Masterplast group is one of the leading building material producer and distributor companies in the Central Eastern European region. The company group owns subsidiaries in 10 countries, and sells products in a further 30 countries. The company is registered in the premium category on the Budapest Stock Exchange, and had revenue of 145,2 million euros in 2023.